Time and again, women have broken the glass ceiling in the corporate world. They have acquired the top positions with…
Emails have been always been a major promotional source for any marketing campaign. In fact, according to a 2017 report,…
Automating mundane and repetitive tasks is the order of the day for companies that want to leverage creativity, problem solving,…
Email is one of the most effective methods of digital marketing. According to statistics, 60% of marketers stated that email…
The one-size-fits-all strategy does not work today especially when emerging technologies can be leveraged to accommodate customizations and personalization. In…
To get closer to the victory, you need to comprehend B2B marketing in a way it is -”An extraordinary selling…
CRM trends are like ocean winds - the businesses that stay aware of the direction of the breeze can maneuver…
Over the last few years, chatbots have undergone significant improvements, thanks to natural language processing and AI (Artificial Intelligence) that…
Segmentation has been an effective strategy used by marketers. Just like population-based demographics and organization-based firmographics, we have technographics. In…
2020 is about to kick in. Now is the ideal moment to reflect on business goals for the New Year…