Time and again, women have broken the glass ceiling in the corporate world. They have acquired the top positions with their talent and hard work, and are defining the meaning of feminism, which is about equality of all the sexes in the personal, and business front. Below is the list of some powerful women across …
7 Most Influential Business Women in the World [Infographic] Read More »
Emails have been always been a major promotional source for any marketing campaign. In fact, according to a 2017 report, emails are the 3rd most powerful source of information for B2B audiences. And, as a marketer, you have a lot on your plate. You have to worry about, from creating content that actually converts to …
Avoid These 7 Spam Words to Up Your Email Marketing Game Read More »
Automating mundane and repetitive tasks is the order of the day for companies that want to leverage creativity, problem solving, and cognitive intellect of its workforce. Not long ago, the populace believed automation would replace humans. Today there isn’t the dearth of evidence to prove that automation would, in fact, enhance humans. The same applies …
What is the Role of Marketing Automation in the B2B Landscape? [Infographic] Read More »
Email is one of the most effective methods of digital marketing. According to statistics, 60% of marketers stated that email marketing outperforms social media, and the reason is that it is highly engaging. It can drive more traffic to your website and generate more conversions. Social media has indeed become increasingly popular over the last …
The one-size-fits-all strategy does not work today especially when emerging technologies can be leveraged to accommodate customizations and personalization. In fact, experts believe that among your Email Marketing strategies, Personalization must have one of the topmost priorities. If you believed that email was on the path to becoming obsolete, rethink, because, in a marketers quiver, …
How Does a Personalized CX Boosts Sales & Revenue? [Infographic] Read More »
To get closer to the victory, you need to comprehend B2B marketing in a way it is -”An extraordinary selling game that needs a remarkable approach from direct to customer retailing.” Before we get into tips lets understand what B2B trade involves: The term B2B sales state business-to-business sales: the transaction of goods or services …
CRM trends are like ocean winds – the businesses that stay aware of the direction of the breeze can maneuver well and sail towards achievement. Every year more and more industries are recognizing the profits of CRM. With a busy space valued at $120 billion and with around 381 CRM platforms in the market, there …
Top CRM trends and Statistics You Should Know in 2020 Read More »
Over the last few years, chatbots have undergone significant improvements, thanks to natural language processing and AI (Artificial Intelligence) that run them. Today, marketers across the globe are integrating these extraordinarily versatile and sophisticated tools to automate their business processes. Apart from being quite efficient in dealing with customer queries, these AI-powered chatbots, when integrated …
How Can You Integrate Chatbots to Augment Your B2B Marketing Strategy Read More »
Segmentation has been an effective strategy used by marketers. Just like population-based demographics and organization-based firmographics, we have technographics. In this blog, we will discuss how technology-based segmentation results in better sales and marketing, and in enhancing the revenue and ROI. Technographics or technographic segmentation is the analysis of data based on the possession and …
Technographics: The Must-Have Device in a Data-Driven Marketers Toolbox Read More »
2020 is about to kick in. Now is the ideal moment to reflect on business goals for the New Year and brainstorm some great (achievable) tactics to meet and exceed them. It could be a quick refresh of your marketing strategy or a complete overhaul of your sales plans—don’t miss this opportunity to remodel your …
New Year Resolutions B2B Marketers Should Consider in 2020 [Infographic] Read More »
