Email marketing is one of the oldest marketing methods. It remains a powerful marketing tool worldwide, even with the rise of modern social media channels. It has stayed relevant owing to its effectiveness, affordability, and control. Email marketing uses a range of metrics to track the campaign’s performance. These include open rate, click-through rate (CTR), …
What is an Email CTR and How to Calculate and Improve It Read More »
Software as a service (SaaS) has established a stronghold in the B2B market. The popularity has resounded throughout the industry, with the average growth rate of spending on SaaS products hovering at 58%. This figure is expected to grow as subscription-based models are commitment-free and easy to add to existing company workflows. However, the popularity of SaaS …
10 Proven SaaS Marketing Strategies to Grow Your Business Read More »
Are you an email marketer looking for new ways to engage your audience? Lately, email campaigns have emerged as an effective marketing tool that generates high ROI, which according to research, goes as high as 3600% of the investment . But you cannot send just any email to achieve high returns. You need a strong strategy …
15 Best Email Marketing Campaign Examples You Must Check Read More »
Are you a start-up looking to initiate email marketing to promote your business? Or are you already sending regular emails to your customers but not getting the desired results? Be it a start-up, SMB or large enterprise, email marketing is an effective channel to market products and services for all types of businesses. That is …
Different Types of Email Marketing Campaigns That Need Your Attention Read More »
Everyone is raving about the cold email supremacy all the time! As they should, because there are plenty of benefits, you can reap by taking a chance and conveying your ideas to a stranger. Reaching out to someone who is your target audience can effectively boost your sales figures. However, there’s a slight hitch! You …
How To Contact a CEO of a Company (8 Ultimate Ways) Read More »
With the improvement in medical care and increased access to sound healthcare facilities, life expectancy has increased by 3 years in the US. Essentially it has risen to 78.8 years in 2019. Automatically, this implies that the geriatric population has risen to almost 46 million. In fact, speculations are rife that the older generation is …
How to Start a Staffing Agency for Nurses? – 10 Easy Steps Read More »
Email marketing is still one of the go-to strategies for marketers to boost revenue. In fact, email marketing has an ROI of $36 on every $1 spent! That’s why companies still use emails to send personalized messages to target customers. However, sending these emails at the right times is important to improve lead generation. Best Time …
Different Times To Send an Email & What To Expect Read More »
You are perfect in your dental practice. You have put in years to learn new techniques, advance the methods, and serve many patients. However, you may be stuck at marketing because you have never done it and don’t know how to begin. Fortunately, there are several dental marketing ideas you can use. These marketing ideas …
While Google suite hit over 2 billion users by the end of 2021, Airbox has over 700 million users today. These statistics are a testament to the popularity of Cloud Computing. B2B businesses have become the most recent contender for Cloud Computing. Projected to cross $947 billion in 2025, the cloud computing market is a …
Cloud Computing and B2B Businesses: How Technology is Changing the Trading Landscape Read More »
Admin Introduction Small and medium businesses thrive on internet marketing. It is the cheapest and most result-driven form of advertising. Even with advertising, you may lose 97% of the probable customers. According to data, around 97% of the people don’t buy at the first visit to a website, and this traffic is lost, forever. This …
What Is Retargeting? How To Set Up An Ad Retargeting Campaign? [White paper] Read More »
