Covid-19 gave new challenges to the entire world. It made marketers change their ways to connect with customers. Now, it’s just not about selling or marketing the products to your customers, it’s also the art of impressing the customers with your responsible marketing skill. This form of marketing means empathizing with the customer and making …
6 Best Ways to Do Responsible Marketing Amidst the Pandemic Read More »
Email marketing has come a long way. Its introduction enabled marketers to connect with sophisticated customers across the world. The channel eliminated the need to convey information about a brand’s product or service physically. With a single click, both marketers and the customers could connect with the other. Besides that, marketers could maintain relationship with …
Data is everywhere. Be it the small-sized business, mid-sized or the large enterprises, data finds a special place all around. It is used to analyze and predict the future requirements, it’s to gain the insights, it is to make the process efficient among others. So, if you get bad data, the whole organization is affected. …
What are Chatbots? It is the software that helps in online conversation through chat. Chatbots convey the right information to the customer and resolve their challenges at the right time. It assists customers whenever they need it by answering their queries. So, don’t you think this is something amazing? Find some of the observations: Customers …
Telemarketing is crucial in any organization. It helps in the right promotion, announcing company news, following up on future events, giving reminder, and others. But many times, companies don’t know how to measure the performance of their telemarketing executives. Check this fact: Almost 60% of marketing managers in Fortune 500 companies stated telemarketing is very …
If there is a demand in the market, it means customers need that product. But sometimes, you have to instill the need in the customers’ minds. This is referred as demand generation. It aims to create awareness among the potential customers, that a specific product could make their life easy. The process involves the “shout-out” …
7 Demand Generation Trends B2B Marketer Needs To Know In 2021 Read More »
Introduction: B2B marketing is growing at a rapid pace. The process involves promoting the product or service to another organization leading to high-end deals, unlike B2C. 2021 is the year of rejuvenation for many organizations after the major upheaval in 2020. According to Forrester Research: B2B e-commerce market in US would grow over $1.8 trillion …
The Definitive Guide to B2B Marketing in 2021 [eBook] Read More »
The marketing industry is evolving, and technology has played a big part in revolutionizing marketing functions. We are in an age where marketing techniques are being continually shaped and reshaped by new ideas, trends, concepts, strategies, and best practices. In 2019, the MarTech revenue stood over 121 billion dollars worldwide, which tells that several businesses across the …
Every sales representative needs to zoom past the gatekeeper and connect with the C-level executives to close large deals. As per a finding, 64% of the C-level executives act as the final decision-maker in making big purchases. So, it makes sense that representatives should directly outreach the top-level executives to make their tasks easier. Some …
What is Lead Nurturing? Lead Nurturing means building relationships with your customer. The process involves keeping in touch with the customer at every stage of the sales funnel. The more you’re closer to the customer, it’s easy to convince them to purchase, also cross-sell and upsell the service. As per a quote by Tom cates, …
Accelerating ROI With Telemarketing Lead Nurturing Read More »
