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How Covid-19 has impacted the B2B Tech Spending Pattern

Covid-19 has forced organizations to adopt a new business pattern. It has challenged the ways organizations function and generate business results. In the upcoming months, the market would also see a new spending pattern by these organizations. Most of these B2B organizations agree COVID-19 would make them cut or just maintain the spending, instead of …

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What is EDM Marketing and its Benefits?

What is EDM Marketing Meaning? EDM marketing stands for electronic direct mail marketing, it is implemented by the majority of the companies for building customer loyalty. This marketing enables businesses to target the existing and potential clients. The EDM marketing can be executed via PPC campaigns, offline advertising, remarketing advertising, and social media. Most of …

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benefits of buying an email list

6 Significant Benefits of Buying an Email list for Marketing

If you want to grow your business, then you should be acquiring the right B2B Data solutions!!! Companies across the world witnessed a significant improvement in their business after integrating the accurate mailing solution in their campaign. One must understand, the right communication is the key to convert a prospect into a customer. In B2B …

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Data Driven Marketing – Statistics, Trends and Best Practices

In the current scenario, the data-driven marketing strategy has become essential for organizations. Without that, it has becoming increasingly challenging to generate the right business results. Data, which is the goldmine of information, helps marketers to understand their customers better, and when you integrate the insights derived from the data with marketing strategy, then you …

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