The Customer One of our recent clients is among the Fortune 1000 companies. Located in the United States, the software and services company is quite a popular name in its field and is a global brand. The company is redefining the way businesses interact with their customers using machine learning and artificial intelligence. The company …
How Fortune 1000 IT Software Company Increased Revenue by 30%? Read More »
The elixir of marketing automation has been widely discussed by the industry experts and professionals across the world. So, if you have not implemented it, then you are sabotaging your own marketing effort!!!! There are enough statistics and reports that claim that marketing automation is the future of marketing. It’s the need of the hour …
9 Marketing Automation Trends and Growth Statistics in 2020 Read More »
CRM is widely used across many organizations as it helps in building the right relationship with customers. Maintaining good relations with customers has become increasingly important, and CRM guides in this arena by capturing the relevant customer data and later interpreting it accurately. There are many CRMs available in the market, but as a marketer, you …
The world is going through unprecedented times; COVID-19 is affecting businesses across the globe. As per the experts, this human tragedy is the worst ever since World War II. The global economy, is witnessing the repercussion from this sudden pandemic that has engulfed almost the whole world including some powerful and rich nations such as China, …
How COVID-19 Has Impacted Businesses Across The World [Infographic] Read More »
“Integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the customer.” While email marketing is still considered effective, social media marketing is not far behind. 73% of marketers agreed that social media marketing has been “very effective” or “somewhat effective” for their business ventures. Now, the question …
7 Ways to Make Email Marketing and Social Media Strategy Work Together Read More »
“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” The journey of a potential customer from showing interest in a product to making a purchase forms the sales funnel. It comprises several stages commonly referred …
Understanding the Sales Funnel Dynamics: ToFU, MoFu and BoFu Read More »
No matter how optimized your emails are, if you are unable to measure its performance or the final outcome – you can’t determine if the campaign is helping you reach your objectives or not. So before sending your next email, identify its goals and also the metrics to track its progress. This Infographic covers those …
Must Know Email Marketing Metrics To Track Campaign Success [Infographic] Read More »
The Customer We recently worked for a multinational IT company headquartered in the United States. The company offers a wide variety of core IT and UC products that addresses the complex technological needs of IT executives and end-users. With the offering of enterprise-level solutions for businesses, the company helps in improving collaboration and communication efforts …
Email automation is the need of every email marketer today to beat the competitive race. It not only saves the valuable time of marketers but also enables them to boost operational efficiency and drive revenue growth. Automation of your email marketing efforts is all about engaging with your targeted audience at the right time when …
5 Ways to Boost Conversion Rate with Email Automation Read More »
Marketing trends keep changing every year. Especially in the B2B space, growing competition and the technological advancements accompanied with varied needs of customers, marketers cannot just stick to any particular strategy and ignore the other trends. While email marketing and content marketing continue to retain its supremacy even in 2020, there are other trends like …
Top 5 B2B Marketing Trends to Watch Out for in 2020 Read More »
