Law firms must continuously bring in potential clients while aiming for a thriving business. Strategies which assist in sustaining a thriving law firm are partnering and collaborating with valuable businesses to highlight best features of their firms. After all, at any given moment, marketing for law firms is not a piece of cake; it is demanding and time-consuming.
The law firm’s global legal market was valued at $713.12 billion in 2021. It reached this number with a compound annual growth rate of 2.52% since 2016. The international legal service market is expected to reach a valuation of $998.73 billion by 2026 at a rate of 6.97%.
Our comprehensive blog teaches you about the top-notch law firm marketing strategy. Don’t skip ahead to any particular section in the blog; go through the entire piece. Learn about how to develop a step-by-step marketing plan, networking, jargon specific to law firms, and overall guidance on how to outshine your marketing efforts. We will also provide:
Before we cover the marketing strategies for law firms, let’s learn about the significance of the process and how law firms will benefit.
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Most work of the law firms revolves around advising international and national clients in commercial and corporate laws. Focusing on the rightful marketing strategies is vital as it is the only way law firms bring in the most clients. Check out the genuine reasons mentioned below that law firms must consider when investing in marketing strategies.
Previously, you read about the advantages of implementing law firm marketing strategies. Now, you will learn about all the marketing strategies that can help unlock the above-mentioned benefits. Distinguished law firms have vigorously used the below-mentioned strategies to achieve the highest marketing goals.
Start by thinking about what sets your firm apart from competitors. Once you have determined the unique selling proposition, start cementing a story together. The report should have a defensible and specific characteristic to set you apart from the competitors. But, at the same time, it should have some substance that reflects on your client.
Your B2B marketing strategies should be a mix of active and passive strategies to exhibit credibility, capability, and authority. Active marketing refers to ensuring that your product direction, strategy, and marketing messages push your prospects in the same direction where you can deliver solutions. Passive marketing is about creating a website with case studies, testimonials, and blogs and being active on social media.
SEO needs to be a prominent part of law firms’ marketing strategy. Here’s why: more than 75% of internet users have yet to move beyond the first page of the Google search engine results. By using proper SEO parameters, a law firm’s website is considered trustworthy by the search engines and it is subsequently ranked higher. Additionally these bring all the clicks and traffic you need to be visible on SERP.
The more you blog, the more your reputation will follow. Doing so you can also unlock the possibility of becoming an industry leader in your niche. It will provide a physical platform to speak about issues to believe in. The motive of blogging is creating quality content about topics your client finds valuable, consequently it will bring in results.
According to an infographic designed by Forrester Research, your chances of being on the first page of Google increase by 53% with the inclusion of video content. Your videos can be promotional, informational or educational in ways to increase conversion and generate new leads.
You might have realized one thing so far: “content is king”. It’s laborious but is one of the most cost-effective B2B marketing strategies compared to any other marketing strategy that can drive results. Having a resource centre highlights older content, boosting audience discovery. It can also have training manuals, reference books, directories, posters, samples of services, leaflets, and a knowledge base for law firm employees and patrons to access.
Webinars can be recorded, or they can be presented to a live audience; both methodologies can bring in high-quality clients. More and more webinars are being conducted for law firms’. This method is a prominent way of educating the target audience, generating engagement and leads, and improving the existing client relationship. One study suggests that 20 to 40% of the audience who attended webinars become qualified leads.
Law firms are as good as their lawyers. Due to that reason, highlighting how skilful your lawyers are always works. But there’s a catch: don’t dull the biographies. A striking biography must have a high-quality photo, and it should talk about what your lawyer can do for their clients and why your clients should choose your law firm. It should be followed up with professional qualifications and experience of the lawyer.
According to statistics, around 46% of users opt for live chat over any other communication method. Clients can be answered then and there, so top-notch immediacy is delivered. Interested clients can be converted into genuine leads; along with this, live chat will keep your business alive 24/7. Last but not least, it also showcases your law firm’s brand as modern and progressive.
There are 670 million professionals on the LinkedIn platform, including decision-makers and influencers, who can multiply your practice’s profits. When you are trying to attract professionals and businesses, a separate company profile is required. A law firm profile is beneficial to create brand awareness. Apart from gathering brand recognition, running ads on Facebook and LinkedIn puts your brand in front of highly interested clients.
Email marketing might sound archaic in the highly digitized technological era, but it is significantly one of the most crucial outbound marketing strategies. If your firm works diligently on something other than email marketing, it is time to start researching the best email marketing campaign examples according to market standards. Numbers tell that for every $1 you spend on B2B email marketing, you can expect a return of almost $36. Take advantage of such humungous ROI.
Facebook advertisements have taken off, and there are credible reasons behind it. Facebook has more than two billion active users, and they have gained them all in over a decade. The audience is in the right place already; they must also be marketed. Presently, almost seven million businesses use Facebook advertising. To run result-bearing Facebook ads, it is best to target a particular audience and ensure that the ad has high relevance for the recipients. Once you start running ads on the platform, impressive results will appear very soon.
Five-star reviews are among the best social proof and credibility law firms can achieve. Work diligently on shaping your online reputation, and to do so, make it easy to write a review. Ensure that when writing a review, the client must have a visual representation of a five-star review. Engage with the negative reviews and try to alleviate the client by providing alternative solutions through your services. But ensure you do not remove the negative reviews because having only positive reviews doesn’t look genuine. No matter what, thoughts are essential. 84% of people trust reviews as much as they trust their close friends’ and family’s opinions.
Sales are not directly a part of B2B-marketing, but for a firm to function at optimal productivity, sales are indirectly related to marketing. Sales representatives become the direct point of contact with the clients and carry an immense responsibility to pass on the essence of the brand image through their sales pitch. When done right, it can increase the firm’s intake revenue and conversion rate, eliminate low-quality clients, and provide a fantastic user experience. The average conversion rate for B2B sales is 2.23%, but about 25% of the websites hit a conversion rate of 4.31%.
73% say customer experience is a crucial factor for making a purchase. You can provide top-notch customer service by giving personalized messaging that helps your client solve problems and decide based on the experience you provided through your service. A client-centered approach through multiple channels will gain you more clients.
Once implemented and executed correctly, the above strategies can take the legal world by storm. Usually, it is challenging to predict the law firms’ trends and tactics, but the ones mentioned have shown considerable results for reputed law firms all across the globe. The entire world is moving towards a digitized ecosystem, and you are losing valuable clients by not being a part of it. Implement these strategies today!