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High demand for software development comes with extreme competition within the companies as they perpetually try hard to get the attention of the targeted customers. Software development companies invest a lot of money in market research and strategy implementation to get the desired results of their liking. This digital write-up of ours will take interested …

7 proven marketing strategies for software development companies Read More »

In today’s dynamic and cutthroat business environment, marketing is a key factor in any company’s performance – even for manufacturing companies. But even today, most manufacturing companies still go the traditional route to generate leads. While this is familiar and safe territory, it won’t do much for ROI and sales. And they’ll have to execute …

Smart Marketing Strategy for Manufacturing Companies Read More »

As a marketer, you might be executing email marketing campaigns for various products. You’ll need different emails for each product and customer buying journey stage. Designing and sending so many emails can be daunting. That’s where email marketing templates come in handy. These email templates can effectively speed up your campaign execution process. You don’t have to …

Ready to Use Email Campaign Template for Marketing Read More »

The marketing landscape is fierce, and marketers constantly grapple with challenges such as rising customer expectations, limited marketing budgets, and the ever-evolving digital realm. Despite these challenges, email marketing has emerged as a potent solution that empowers them to overcome obstacles and achieve remarkable outcomes. In fact, for every $1 spent on email marketing, marketers …

Top 10 Benefits of Email Marketing Campaign Read More »

In today’s business world, where there is cut-throat competition in every sector, a foolproof demand generation strategy is vital for boosting revenues and attracting quality leads. This blog is a step-by-step guide for those struggling to make an effective strategy to generate organic demand for their products or services. The strategies will include ways to …

Skyrocket Your Sales with a Successful Demand Generation Strategy Read More »

Email marketing is one of the oldest marketing methods. It remains a powerful marketing tool worldwide, even with the rise of modern social media channels. It has stayed relevant owing to its effectiveness, affordability, and control. Email marketing uses a range of metrics to track the campaign’s performance. These include open rate, click-through rate (CTR), …

What is an Email CTR and How to Calculate and Improve It Read More »

Software as a service (SaaS) has established a stronghold in the B2B market. The popularity has resounded throughout the industry, with the average growth rate of spending on SaaS products hovering at 58%. This figure is expected to grow as subscription-based models are commitment-free and easy to add to existing company workflows. However, the popularity of SaaS …

10 Proven SaaS Marketing Strategies to Grow Your Business Read More »

Are you an email marketer looking for new ways to engage your audience? Lately, email campaigns have emerged as an effective marketing tool that generates high ROI, which according to research, goes as high as 3600% of the investment . But you cannot send just any email to achieve high returns. You need a strong strategy …

15 Best Email Marketing Campaign Examples You Must Check Read More »

Are you a start-up looking to initiate email marketing to promote your business? Or are you already sending regular emails to your customers but not getting the desired results? Be it a start-up, SMB or large enterprise, email marketing is an effective channel to market products and services for all types of businesses. That is …

Different Types of Email Marketing Campaigns That Need Your Attention Read More »

Lead generation is a challenging task. And post-pandemic, it has become an increasingly daunting process, where marketers face the double whammy of meagre number and quality leads. The below statistics says it all:   Image Source: funneloverload.com Almost 61% of the respondents stated generating traffic and leads is one of the top marketing challenges in …

5 Outbound Sales Lead Generation Strategies to Grow Brand Read More »