Email marketing has come a long way. Its introduction enabled marketers to connect with sophisticated customers across the world. The channel eliminated the need to convey information about a brand’s product or service physically. With a single click, both marketers and the customers could connect with the other. Besides that, marketers could maintain relationship with …
What are Chatbots? It is the software that helps in online conversation through chat. Chatbots convey the right information to the customer and resolve their challenges at the right time. It assists customers whenever they need it by answering their queries. So, don’t you think this is something amazing? Find some of the observations: Customers …
If there is a demand in the market, it means customers need that product. But sometimes, you have to instill the need in the customers’ minds. This is referred as demand generation. It aims to create awareness among the potential customers, that a specific product could make their life easy. The process involves the “shout-out” …
7 Demand Generation Trends B2B Marketer Needs To Know In 2021 Read More »
The marketing industry is evolving, and technology has played a big part in revolutionizing marketing functions. We are in an age where marketing techniques are being continually shaped and reshaped by new ideas, trends, concepts, strategies, and best practices. In 2019, the MarTech revenue stood over 121 billion dollars worldwide, which tells that several businesses across the …
What is Lead Nurturing? Lead Nurturing means building relationships with your customer. The process involves keeping in touch with the customer at every stage of the sales funnel. The more you’re closer to the customer, it’s easy to convince them to purchase, also cross-sell and upsell the service. As per a quote by Tom cates, …
Accelerating ROI With Telemarketing Lead Nurturing Read More »
With increasing competition, marketers are now relying on various channels to outreach different customers. Besides that, they are restructuring the old ones with some fine-tuned practices. Not only this practice is leading to better communication, but also resulting in excellent conversions. What is Direct Marketing? Direct marketing includes almost all marketing forms, where there is …
The right data provider is the one that fills your marketing gap in reaching out to the right customer. Just as a subject line of the email could make or break your marketing effort, a mailing solution could do the same for your campaign. If you do not choose the precise one meeting your …
Buyers Guide: 10 Questions to Ask Your Data Vendor Read More »
Sales on a downward spiral!!!! Marketers and salespeople can resonate with this scenario. With the pandemic hitting hard, most of the businesses are finding themselves in a challenging zone. The sales have plummeted, driving the representatives crazy. They are now pushing the boundaries and executing trial and error methods to generate the best sales. While …
15 Top B2B Sales Influencers you Must follow in 2021 Read More »
C-level data is one of the useful databases in an organization. The data is seen as the fodder for the sales engine in the organization. So, if a company wants to climb the ladder of success, they should ensure to have the right C-level data integrated into their business process. It is better to know …
Actionable C-level Data for an Effective Business Growth Read More »
B2B intent data is the psychological data of the user that helps understand what keeps them motivated to purchase a specific product or service. The different motivational steps or interactions with the representative leading to the purchase is all hints, of the customer’s preferences, dislikes, etc. It helps in the build-up of the accurate B2B …
How B2B Intent Data help Marketing and Sales Team? Read More »
