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How Can You Integrate Chatbots to Augment Your B2B Marketing Strategy

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Over the last few years, chatbots have undergone significant improvements, thanks to natural language processing and AI (Artificial Intelligence) that run them. Today, marketers across the globe are integrating these extraordinarily versatile and sophisticated tools to automate their business processes. Apart from being quite efficient in dealing with customer queries, these AI-powered chatbots, when integrated …

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Technographics Data

Technographics: The Must-Have Device in a Data-Driven Marketers Toolbox

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Segmentation has been an effective strategy used by marketers. Just like population-based demographics and organization-based firmographics, we have technographics. In this blog, we will discuss how technology-based segmentation results in better sales and marketing, and in enhancing the revenue and ROI. Technographics or technographic segmentation is the analysis of data based on the possession and …

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CRM Lead Nurturing Strategy

Effective CRM Strategies to Nurture Your Leads

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While Marketing Automation can help in executing lead nurturing campaigns successfully, lead nurturing continues to remain an integral part of every agency’s or companies marketing plan. In case you aren’t familiar with what lead nurturing means, it refers to the way your company communicates with leads or prospects, with the intention to turn them into …

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Technology Leads

Make Your Technology Lead Generation Process Hassle-free

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We are in the information age where buyers, or potential buyers, have more knowledge than ever about the products they are going to purchase. Thanks to the Internet! Moreover, rapid innovation in technology has disrupted the business landscape, which will only intensify further as we move on. Lead generation for technology companies is not very …

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