Email marketing is still one of the go-to strategies for marketers to boost revenue. In fact, email marketing has an ROI of $36 on every $1 spent!
That’s why companies still use emails to send personalized messages to target customers. However, sending these emails at the right times is important to improve lead generation.
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Best Time to Send Emails to Your Target Audience
Sending emails early on in the day when customers are at work is the perfect option.
- Morning – The average open rate is almost 21.35% (8 am to 10 am)
- Afternoon – The average open rate is around 20.74% (5 pm to 6 pm)
- The ideal time to send email blasts is 8 am to 9 am, as people are charged up for the day ahead
- Thursday (8 am to 9 am) is the most preferred time for marketers receiving over 25% open rates
- The timeframe of 3 am to 7 am is also highly effective
Which Days are the Most Effective for Email Marketing?
Weekdays receive the most open rates and responses. But, customers aren’t very attentive to emails during weekends.
- Monday has the highest open rate of 22.0%
- Tuesday to Friday is the ideal period to send promotional emails
- Saturday has a low open rate of 20.5% and CTR of 2.1%
- Sunday has an open rate of 20.3% and a CTR of 2.1%
- These rates might change during public holidays and vacations
