The advent of customer relationship management (CRM) software has powered efficient and targeted marketing and sales efforts. By presenting a consolidated list of qualified leads, CRM makes it easier for teams to filter prospective clients according to the buying stages and reach out to them through responsive channels.
With so many products in the market, is there a company that stands out?
Enter Salesforce, reputed as a revolutionary tool known for its user-friendliness and lower costs. With a mammoth 19.8% share in the CRM market, it enjoys popularity amongst small, medium, and large enterprises.
One of the most defining aspects of this tool is the number of compatible products that can be integrated with the CRM to boost its performance. But are all products equally effective?
Let us answer this question for you with a list of the top 10 most popular Salesforce products in the market!
Table of Contents
A Brief Overview of Choosing the Ideal Salesforce Products
Salesforce is a CRM software that leverages cloud-based architecture to provide a streamlined dashboard for marketing, outbound sales lead generation, service, collaboration, and analytics. It has emerged as a consolidated platform to manage and track client data and reach out to them easily.
At the same time, it is vital to remember that Salesforce exists as a standalone CRM software that can be enriched with multiple integrations. The choice of integrations depends on the following factors:
- The size of business
- The needs and targeted areas of the business
- The compatibility of the product with existing infrastructure
The USP of Salesforce is that it exists as a SaaS product, meaning you can choose the features you need and only pay for them.
Exploring the 10 Most Popular Salesforce Products
The high level of customization is a core USP of Salesforce. It allows businesses to set up the software according to individual requirements and arrange the components according to the team’s comfort.
Here are some of the popular Salesforce products that are chosen by multiple organizations worldwide:
1. Sales Cloud
An organization’s sales team is constantly busy – whether reaching out to new prospects or engaging users at different buying stages. Plus, they are involved with several repeated and time-consuming tasks like scheduling meetings, writing emails, and assigning and enriching leads.
Here’s where Sales Cloud emerges as a solution to help increase the efficacy and productivity of sales teams. Some of the features of this tool are as follows:
- Accounts management to keep track of interested businesses
- A campaign manager to display and update information about all outreach efforts
- Contacts management to keep track of all leads according to their buying intent
- Dedicated reports dashboard to help senior management track the progress of outreach efforts
With Sales Cloud, organizations can ensure seamless collaboration for all teams and personalize the sales process to appease prospects. So, even if the team is engaged in remote work, everyone stays updated about the progress of different campaigns.
2. Service Cloud
Staying true to its name, Service Cloud is a cloud computing product that aims to simplify client interaction for businesses and improve overall user satisfaction. This product ensures that clients can achieve rapid and comprehensive assistance whenever they pose a query or highlight an issue.
Service Cloud is an all-encompassing client-catering product with the following elements:
- A console that provides information about the queries to an assigned company agent and helps them prioritize urgent problems for faster resolution
- A knowledge base that captures all interactions and solutions to remain prepared for similar queries in the future
- A social customer service feature to handle problems and questions on the respective social media platforms without redirecting the client to the website
- Supports a mobile platform to ease client interactions from any location
Service Cloud also offers a dedicated live agent service module that provides businesses the ability to leverage their unique chat service for automated query resolutions.
3. Marketing Cloud
Similar to sales efforts, marketing essentials can get repetitive. Sending emails, categorizing prospects manually, and conducting promotions across social media can be tiresome and affect employees productivity.
But with the Marketing Cloud, automation drives all your outreach efforts. It is a reliable tool for collating all marketing channels and drafting a schedule to enable precise targeting.
Here are some ways in which you can use the Marketing Cloud:
- Creating and managing content using a single platform to enable better discoverability
- Seamless and personalized email marketing using a pre-made template
- Easy segmentation to group your target audience according to specific attributes
- Scheduling social media posts and obtaining insights into the performance with real-time data
The marketing team of a business can focus more on marketing strategies that yield high ROI and leave the time-consuming manual processes to the Marketing Cloud.
4. Commerce Cloud
Did you know that B2B buyers who experience a self-learning path on business websites are 147% more likely to purchase than initially planned? As self-driven learning grips the market, the next step for every company is to upgrade its user experience.
The Commerce Cloud is the perfect tool to achieve this! It is a cloud-based platform that helps businesses unify their brand experience across all channels, from emails to social media.
Salesforce describes it as a tool that helps brands “launch sooner, grow faster, and reach more customers”. But the most significant benefit is the level of customization available, allowing businesses to craft distinctive experiences and command client loyalty.
Infused with an artificial intelligence-powered recommendation system, the Commerce Cloud is the best way to establish a robust digital presence and increase traffic.
5. Revenue Cloud
Revenue forecasting and projections need to be as accurate as possible to measure a business’s overall performance. This can be achieved through the Revenue Cloud, the latest addition to the Salesforce family.
Having been launched in 2020, Revenue Cloud focuses on three core aspects – Partner Relationship Management, Configure, Quote and Billing (CQB), and B2B Commerce Functionality. This tool aims to consolidate all information about revenue, including revenue streams and forecasts.
Through these insights, businesses can weed out the gaps in projected revenue streams and address growth inhibitions on all channels.
6. Analytics Cloud
Data plays a defining role in the modern landscape, as 90% of enterprises have claimed that data and analytics are vital to power digital transformation initiatives. Data-driven decisions are valuable in recognizing gaps in the market and focusing efforts to drive business growth.
But what if all data to analyze was available on a single platform?
The Analytics Cloud is designed to provide data across all channels to fuel outreach campaigns and incorporate changes as per the response of prospects. But that’s not all. It is also valuable to recognize workplace trends and address shortcomings.
Here are some insights available with this tool:
- Current trends in the workplace
- Rise or decline in productivity
- Prospect engagement levels across different channels
The data represented in the Analytics Cloud is in the form of visuals or interactive graphs that boost readability and make it easier to convey the message to the entire organization.
7. Community Cloud
B2B client communities help convey the reputation of your brand and cultivate relationships with the users. Not to mention, vocal communities can provide feedback and suggestions to improve user experience across all communication channels.
The Community Cloud is an integrated social collaboration cloud that enables businesses to create and manage online communities. Most of these communities have a standard format – with public forums that contain blog posts and wikis to help onboard new members and provide assistance to existing members on the board.
Here are some milestones you can achieve with a Community Cloud:
- Successful business integrations with rapid query resolutions and better connectivity between employees
- Customized experiences for the users with tailored and interactive environments
- Encourage participation and amass a higher number of active users with personalized connection recommendations
8. AppCloud
Businesses looking to develop a dedicated web application using the Salesforce platform as the base can rely on the features of AppCloud. It comprises a pre-decided mix of developmental tools that ease the creation of an application on the Salesforce platform without any coding.
It leverages native integration using the functionalities of Salesforce and prevents the need for a dedicated IT team or intervention from developers.
Easy to manage and operate, AppCloud is a great option for businesses looking to expand their horizons and turn more mobile-friendly.
9. Einstein
The rise of artificial intelligence has been a boon for B2B companies, allowing them to make better business decisions while reducing time-consuming manual processes. But with CRM making life easier, why not go the distance with the platform’s native AI?
Einstein has been developed by the Salesforce team and offers an easier way to visualize and analyze loads of data. It removes the necessity of combing through thousands of data points manually and provides accurate results based on the details.
Instant data exploration allows you to get immediate insights into your lead generation efforts and make changes to improve ROI. Einstein also helps uncover new insights that can power business decisions and attract a wider client base.
10. Quip
In every organization, collaborative documents are a common sight. Usually, these are Google Docs available online, and any approved member of the team can make changes. But if there was an easier option?
Here’s where Quip shines. It is the native word processing app connected to Salesforce, boasting a user-friendly design and interactive elements that make it easier to work on. Here are some features that make it so popular:
- The live paste is an enhanced version of the general ‘copy & paste’ functionality, allowing you the flexibility to retain the synchronicity of your tables, texts, and other contents across different documents.
- Dedicated Quip Chat to enable real-time discussions about the document
- Quip Slides, a collaborative slide deck that powers live feedback and inputs from team members through polls
Final Thoughts
SaaS products like Salesforce have enabled businesses to improve their overall functionality without extending their budgets. Being as one of the most popular CRM software in the market, Salesforce supports multiple added functionalities to boost organizational efficiency and save time with improved collaboration.
The popular Salesforce products simplify intensive processes like marketing, sales, data analysis, document collaboration, and user experience. These functionalities enable a more personalized experience for all your prospects while ensuring that the productivity of the team remains high.
All in all, Salesforce and its products are a huge boon for businesses worldwide and offer a user-friendly platform to power business decisions.
